Once global brands, like Organzettes, followed the 6 steps of the strategic management process, they were able to successfully implement their B2C global virtual communities. With global brands, there are two sets of objectives and organization structures that need to be considered, those at the international and local levels. By analyzing the current global organizational strategy, Organzettes was able to clearly articulate the vision, define a community frame and develop a functional virtual community that met their objectives. They defined the work, organized the work and then implemented the strategy
Corporate culture in India is developing along with the entire country. As India continues to grow, the training of valuable team members is vital and a substantial investment if they expect success in the global marketplace. From the latest experiences, executive management has moved from the cookie cutter training methodology of telling employees what they are doing wrong, how to fix it and what it takes to be successful. The objective is to create an environment where each individual feels that their job contributes to the success of the company. By allowing the team to participate in their development process, this is achieved.