B2C Virtual Communities in Global Brand Strategy – The Strategic Planning Process

B2C Virtual Communities in Global Brand Strategy – The Strategic Planning Process

Once global brands, like Organzettes, followed the 6 steps of the strategic management process, they were able to successfully implement their B2C global virtual communities. With global brands, there are two sets of objectives and organization structures that need to be considered, those at the international and local levels. By analyzing the current global organizational strategy, Organzettes was able to clearly articulate the vision, define a community frame and develop a functional virtual community that met their objectives. They defined the work, organized the work and then implemented the strategy
Creating a Talent Pipeline in India – Despite being the World’s Second Most Populous Country

Creating a Talent Pipeline in India – Despite being the World’s Second Most Populous Country

Corporate culture in India is developing along with the entire country. As India continues to grow, the training of valuable team members is vital and a substantial investment if they expect success in the global marketplace. From the latest experiences, executive management has moved from the cookie cutter training methodology of telling employees what they are doing wrong, how to fix it and what it takes to be successful. The objective is to create an environment where each individual feels that their job contributes to the success of the company. By allowing the team to participate in their development process, this is achieved.
The Information Age: The Use of Modern Technology for Globalization

The Information Age: The Use of Modern Technology for Globalization

The emergence of a global marketplace requires multinational teams in order for organizations to stay competitive and continue growth and expansion. Yet the current research of global virtual team dynamics and effectiveness does not provide a universal understanding.