Web Ad Banner Sizes – Online Media Buying and Ad Planning

Web Ad Banner Sizes – Online Media Buying and Ad Planning

LP Media Global provides our clients with online media buying and ad planning campaigns.  Our comprehensive package includes the most successful banner ad sizes.  Please let us know your thoughts or any additions to this list. Best wishes, Michelle T. Heatley Leaderboard 728 x 90 Medium Rectangle 300 x 250 Rectangle 180 x 150 Large … Continue reading »
Earth Hour 2010 – 8:30pm March 27, 2010

Earth Hour 2010 – 8:30pm March 27, 2010

Earth Hour 2010 takes place on Saturday 27 March at 8.30pm (local time) and is a global call to action to every individual, every business and every community throughout the world. It is a call to stand up, to take responsibility, to get involved and lead the way towards a sustainable future.
CONTEMPORARY MANAGEMENT IN THE GLOBAL MARKETPLACE
KGB and the Super Bowl 2010 Ad – Text Response Service

KGB and the Super Bowl 2010 Ad – Text Response Service

KGB is a new text version of Google... you send in a topic or questions and the service responds with the best results via text message. Approaching the Super Bowl 2010, these ads have increased market share on all networks and has even had an ad banned.
Pentagon Issues New Policy on Social Networking – Associated Press

Pentagon Issues New Policy on Social Networking – Associated Press

Everyone from troops in the field to the highest brass and civilian leaders will be allowed to Twitter, blog and use Facebook and other social networking sites on the military's non-classified computer network, the Pentagon announced Friday.
B2C Virtual Communities in Global Brand Strategy – The Strategic Planning Process

B2C Virtual Communities in Global Brand Strategy – The Strategic Planning Process

Once global brands, like Organzettes, followed the 6 steps of the strategic management process, they were able to successfully implement their B2C global virtual communities. With global brands, there are two sets of objectives and organization structures that need to be considered, those at the international and local levels. By analyzing the current global organizational strategy, Organzettes was able to clearly articulate the vision, define a community frame and develop a functional virtual community that met their objectives. They defined the work, organized the work and then implemented the strategy