CREC Group (http://www.crecgroup.us)
Communications, Research, Engineering and Consultant (CREC) Group is an established 8a, Service Disabled Veteran Owned Small Business, based in Augusta, Georgia. Since 2008, the brand has maintained the look and feel of a dedicated and successful defense contracting company, focused on winning and servicing military contracts.
The previous corporate identity portrayed a defense focused small business that exceled in information technology and logistics. Over the past two years, CREC Group achieved substantial growth in the federal defense market, financially and operationally. As the company quickly approached the level of a mid-sized business and they moved to expand outside of defense into other federal markets.
As CREC Group grew and expanded into these different markets, the brand needed to update their image to suit this transition and remain competitive.
CREC Group contacted VIRTUALVillage Media to for a complete upgrade to their brand and interactive tool.
The primary objective of the “2014 Branding and Marketing Strategy” was to develop a memorable and effective brand that communicates professional, modern and quality. Additional key attributes include: versatility, growth, consistent and communications.
The project consisted of: Logo Design, Business Card Design, Corporate Letterhead, PowerPoint Template, Marketing Kit and Web Design and Development.
This logo was the kick off of the entire new CREC Group brand management and interactive strategy.