Commercial, Digital Media, Integrated Marketing, Creative Design, Event Marketing
January 1, 2008, LivingPLush.com launched the LP International Tour 2008, themed, Access Granted. The brand delivered on-site breaking news, reviews, video and photos from destinations all over the world. The project needed a digital pr campaign to inform their current audience and gain potential partners.
The project included design of all on-site event collateral, web design elements, advertising materials and sponsorship packages. The digital PR campaign included the development and management of all social media communication (myspace, facebook, smugmug, twitter, youtube), media relations management, press release drafting and management. We also developed and managed the event registration microsite.
The 2008 LP International Tour gained much exposure for the brand and more than enough sponsors.