What is a LANDING PAGE?
A landing page is a web page that allows you to capture a visitor’s information through a lead form. Essentially, it’s where your visitors “land” after clicking a call-to-action on your website, blog, offer, or payper-click ad on social networks. On your landing page, your visitors will find a form that they can fill out to receive their offer. After submitting their information to your form, they are created as a new lead in your database. – HubSpot
How do I define a LANDING PAGE?
Sending visitors from a specific call to action (CTA) to a general homepage is like throwing away leads. Each campaign created need to have a specific landing page to capture lead information.
Example: We are promoting a new workbook as our content offering. We develop an email and social media campaign to drive traffic so people will download or purchase our workbook. If we place our offer on the homepage of our website, it is not the only option for the prospect once they land. There are menus and images and other links. Leaving contact information in exchange for our content offering is often loss at this point.
Some of the best tools used to create landing pages include:
Here are a few quick tips for your landing pages:
1. Keep your layout clean.
2. Grab viewer attention above the fold.
3. Remove the top and bottom navigation bar.
4. Use images and video to help visitors digest information quickly.