This Hubspot journey has become a part of my soul!
As a company. we have invested thousands of dollars into the HubSpot platform and an insurmountable number of hours into the partnership. Studying, training, meetings, projects… I dare to say that we, VIRTUALVillage Media, are an expert in the HubSpot platform and inbound marketing.
What is Inbound Marketing and HubSpot?
Inbound marketing is an integrated approach to using online marketing tools to generate leads and convert these leads to customers. When speaking or presenting on marketing tactics, I often say that “the days of build it and they will come has ended” when it comes to web design and development. My response to “help me generate more traffic” is now the start of a long conversation, not a simple “OK”. I mean… I could say OK, but what a disservice that would be. What is the point of having a great website, with lots of traffic if the visitors remain anonymous?
Inbound Marketing, and the HubSpot platform, allow the tools we use everyday to take anonymous visitors, nurture them through the sales funnel and convert them to leads and then customers. These tools include social media, blogs, search engine optimization, email marketing, landing pages and much more.
How does this partnership help your company?
Again, we are transparent in the fact that building you a beautiful website, managing your social media and developing your email marketing campaigns, although tons of fun, will leave you with lots of traffic and maybe a few customers. If you are looking for web notoriety or to “break the internet” with your online popularity, then great! But if your end goal is to drive traffic, convert this traffic to leads and ultimately customers, then let us build and manage your integrated inbound marketing solution.