Grow Your Business by Tracking, Reporting and Analyzing Performance

Grow Your Business by Tracking, Reporting and Analyzing Performance

“Like tracking your vital signs, it is important to constantly assess the health of your interactive marketing results.” – Michelle Morton Grow Your Business by Tracking, Reporting and Analyzing Performance. Click To Tweet I am really into data and numbers. You can see the heath of a company just by reviewing monthly metrics reports. You … Continue reading »
Offer a Demo or Trial to Convert Prospects to Customers

Offer a Demo or Trial to Convert Prospects to Customers

Full transparency!  I do not like the word “free”  I do not like to give away free stuff and honestly, Im a little hesitant to accept free stuff too.  I remember when I bought my first set of pots and pans while a freshman in college.  The set cost me $19.95 and I was soooo … Continue reading »
Watch the replay for the Live Q&A for Convert2Customers Checklist.

Watch the replay for the Live Q&A for Convert2Customers Checklist.

At the time of this recording, over 300 people worldwide have downloaded our Convert2Customers Checklist, the free tool to Drive Traffic, Convert Leads and Close Customers. With the checklist, everyone receives a FREE 6 week email course that walks through each of the 10 steps in detail. The checklist covers the following topics: Define value … Continue reading »
Nurture Relationships that Convert Leads to Customers

Nurture Relationships that Convert Leads to Customers

Today, more than ever, it is critical to have automated and personalized processes in place to keep in touch and stay visible with leads once captured.  Building a list of loyal and engaged subscribers is hard work; maintaining this list takes strategy and elbow grease. Is your email list laying dormant? Do your former clients … Continue reading »
10 Tips to Upgrade Your Email Marketing Strategy

10 Tips to Upgrade Your Email Marketing Strategy

Isn’t it amazing? After all of these years, email still converts best when it comes to digital marketing communication. A study by Gigaom Research showed that marketers consistently rank email as the number one digital marketing tactic for awareness, acquisition, retention and conversion. Relevant and personalized emails improve click-through rates by 14%, and conversion rates … Continue reading »
Use a High Converting Call to Action

Use a High Converting Call to Action

Use a High Converting Call to Action ​​Every website should have a call to action, a response or goal you want users to complete. These actions usually include downloading content, registering for an event, etc. It is an essential part of any conversion campaign or website.   Download our complimentary tool, the Convert2Customers Checklist, a step … Continue reading »
High Impact Landing Pages

High Impact Landing Pages

What is a LANDING PAGE? A landing page is a web page that allows you to capture a visitor’s information through a lead form. Essentially, it’s where your visitors “land” after clicking a call-to-action on your website, blog, offer, or payper-click ad on social networks. On your landing page, your visitors will find a form … Continue reading »