10 Tips to Upgrade Your Email Marketing Strategy

10 Tips to Upgrade Your Email Marketing Strategy

Isn’t it amazing? After all of these years, email still converts best when it comes to digital marketing communication. A study by Gigaom Research showed that marketers consistently rank email as the number one digital marketing tactic for awareness, acquisition, retention and conversion. Relevant and personalized emails improve click-through rates by 14%, and conversion rates … Continue reading »
Use a High Converting Call to Action

Use a High Converting Call to Action

Use a High Converting Call to Action ​​Every website should have a call to action, a response or goal you want users to complete. These actions usually include downloading content, registering for an event, etc. It is an essential part of any conversion campaign or website.   Download our complimentary tool, the Convert2Customers Checklist, a step … Continue reading »
High Impact Landing Pages

High Impact Landing Pages

What is a LANDING PAGE? A landing page is a web page that allows you to capture a visitor’s information through a lead form. Essentially, it’s where your visitors “land” after clicking a call-to-action on your website, blog, offer, or payper-click ad on social networks. On your landing page, your visitors will find a form … Continue reading »
04 17 This Month at the VIRTUAL World Business Association

04 17 This Month at the VIRTUAL World Business Association

  Hiya members, friends and guests, Each month the VIRTUAL World Business Association brings a special line up of networking events, workshops and seminars.  Please check out what’s happening this month and join us.     04/11/2017 | TUESDAY Coffee & Convo…Do You Have the Right “Type” of Resume? Oh my, how resumes have changed! … Continue reading »
03 17 This Month at the VIRTUAL World Business Association

03 17 This Month at the VIRTUAL World Business Association

  Hiya members, friends and guests, Each month the VIRTUAL World Business Association brings a special line up of networking events, workshops and seminars.  Please check out what’s happening this month and join us. 3/14/2017 Coffee & Convo…What is a Business Plan? Do I need one? Join us for Coffee & Convo on Tuesday, March 14th … Continue reading »
Delivering Content Offerings that Deliver Value

Delivering Content Offerings that Deliver Value

The content offering you create, depends where your customer is in the buyers journey. Content offerings include any of the following: eBooks Webinars Whitepapers Infographics Podcasts Product Comparisons Live Demos Free Trials and more In the AWARENESS STAGE, customers are just realizing they have a problem. Maybe you were the one to point this out in … Continue reading »